Media's Mediating Role: Shaping Feminist Perspectives Among Pakistani Female University Students

Abstract

The objective of this study is to examine the impact of media on the perspectives and attitudes of female university students toward feminism. The individuals that took part in the research were university students from Pakistan.  The study, employing a correlational research design, explores the multifaceted impact of media on the attitudes of 100 female university students from diverse academic backgrounds. The research method utilizes a non-probability convenience sampling approach to understand the nuanced relationship between feminism, media influence, and educational levels among the participants. Longitudinal data is utilized to illuminate the evolving dynamics shaping the students' perceptions over time.    The study not only highlights the media's influence but also accentuates the need for further exploration into coping mechanisms and alternative metrics to comprehensively assess feminism's impact. It advocates for inclusive research methodologies, acknowledging the necessity of diverse sample populations to glean a more holistic understanding of the complex relationship between media portrayal and feminist perspectives among young women in Pakistan.