Hedonism and Repurchase: Determining Value for Money and Repurchase Intentions in Mall


  • Aimen Abbas Khan Aimen Abbas Khan


Hedonism, Structural equation, Repurchase intentions, Modelling


This research determines, how the customers intend on buying and how their perceptions of currency values are affecting their shopping experiences in Pakistan To do so, a questionnaire with a sample size of 360 respondents. To achieve the research objectives, a quantitative investigation was conducted. Information was gathered from malls and a few supermarkets in Multan. According to this study, a buyer’s repurchase represents found a key indicator of their status, amusement, idea, and level of satisfaction. The association between the study and the social value of the currency was found negative. However, no correlation was found between exploration and intention of purchase in the proposed study area. Furthermore, the outcome of this study showed that the value of the currency was positively influenced by repurchase objectives. This research presented novel perceptions on the nature of hedonism, repurchase intention, and the emergence of more engaging shopping strategies encouraging consumers to enjoy their goods in depth. Interventions of the study revealed an entertaining shopping mechanism with more valuable and happy footsteps. By providing a large variety of fresh things i.e., a greater selection of products, friendly sales employees, interesting shopping areas, regular access to shopping information, and a high level of service, it is recommended to boost the recreational and practical elements of shopping. The analysis showed the number of customers could steadily rise in future who repurchase the product.


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How to Cite

Abbas Khan, A. (2022). Hedonism and Repurchase: Determining Value for Money and Repurchase Intentions in Mall. International Journal of Innovations in Science & Technology, 4(3), 943–964. Retrieved from https://journal.50sea.com/index.php/IJIST/article/view/408